Reebok International Ltd., with main office located in Canton, MA – USA, is worldwide leader in design, sells and distribution of equipment, clothing, shoes, sports and casual equipment. A global brand inspired in America, Reebok is pioneer on sports products industry with a rich heritage in running, training and fitness. Reebok has positioned through time. In 1982 introduced to market the very first tennis shoe for women: the "Freestyle". This shoe for aerobics started the development of sports shoes for women. Since then, Reebok revolutionized the world offering products of high technology and design, involving famous people to build the categories that are managed like: Running, Soccer, Tennis, Basketball, CrossFit, Yoga, Athletics and Aerobics.

Reebok expands its market with the introduction of CrossFit, becoming the official sponsor of the CrossFit Games "The Fittest on Earth™" since 2011, hold in Canton, MA.

CrossFit is the main strength program and aerobics for many police academies and teams of tactical operations, special military unities, champions in martial arts, and hundreds of other elite professional athletes worldwide.

CrossFit program is designed for universal stability, being perfect for any individual committed no matter his/her experience. Same routines for older individuals with heart diseases and fighters are used, the charge and intensity is scaled; programs are not changed.